Behind the scenes · On set

One shoot, every screen

How we plan a single shoot day to deliver widescreen, square and vertical — shown from behind the camera.

Client

Kube Kitchens

Services

Multi-format production · Behind the scenes

Year

2026

Camera operator framing a multi-format shot
Behind the scenes · On set
The case study

What we made, and why it worked

We don’t film once and crop. Every setup is blocked for three frames at once: widescreen for the website, square for the feed, vertical for Reels. This behind-the-scenes piece shows what that looks like on the floor.

It’s the process behind our "Optimised Outputs" promise — and the reason a MiloFlix shoot day yields three times the content of a standard production.

Stills & frames

Hero frame from the showroom shoot
Crew blocking the next setup
Monitor view of the vertical frame
Gimbal operator mid-move

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